WORDPRESS: THE ESSENTIAL CMS FOR THE CREATION OF YOUR WEBSITE

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In the 2.0 era, WordPress (WP) Content Management System has become the go-to open source software for building websites. It dominates the CMS market with almost 40% of websites under its control at the end of 2020. Optimum Circle looks back on this success of the WordPress.org foundation and the strengths of this platform. WordPress, … Read more

SEO, SEA, SEM AND SMO: THE TECHNIQUES FOR A GOOD WEB SEO

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Natural or paid web referencing is necessary to increase the visibility and traffic of your website. Behind this major step, hide various acronyms, such as SEO, SEA, SEM and SMO. Optimum Circle returns to these different SEO techniques and their particularity. We help you see more clearly and activate your visibility levers. SEO: NATURAL WEB … Read more

MONETIZATION OF DATA, A NEW ECONOMY FOR COMPANIES

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In the digital age, a lot of data is collected by companies. Know that they are valuable and can be leveraged. In 2019, The Business Applications Research Center (BARC) published a survey revealing that monetizing business data is only in its early stages, but is becoming an increasingly explored solution. What is data monetization? The … Read more

THE 4 ESSENTIAL TOOLS TO MONITOR YOUR WEBSITE TRAFFIC

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Taking the time to know and understand your audience and target customers are essential steps in making your website last. Analyzing your traffic allows you to measure your visibility, the popularity of your brand and its attractiveness in general. Optimum Circle looks at the 4 essential tools to monitor your website traffic. Analyze your website … Read more