THE 5 ESSENTIAL TOOLS TO IMPROVE YOUR YOUTUBE SEO

youtube-seo

Youtube has become the essential video sharing platform on the web. And there are many tools to improve your Search Engine Optimization (SEO) on the second search engine in the world, such as YouTube Analytics, Rank Tracker, VidiQ, TubeBuddy and Tubics. Optimum Circle comes back for you on these natural referencing tools on Youtube. Improve … Read more

OWASP TOP 10 PROJECT: CYBER SECURITY POINTS RANKING FOR YOUR COMPANY

cybersecurite-protection

All developers and web application development companies with cybersecurity knowledge should be aware of OWASP. It is above all a community whose primary vocation is to help improve the security of software and web applications. Optimum Circle takes a look back at OWASP’s “Top 10” project, the cybersecurity score ranking for your business. Founded in … Read more

SOCIAL NETWORKS AND WEBMARKETING

webmarketing

In the age of the Internet, web marketing has become an essential strategy to develop your business. Entrepreneurs have had to adapt to this environment and these new digital marketing techniques. Among them, social networks, an essential lever to make your company known. Optimum Circle goes over the different techniques and challenges for your website. … Read more

SEO, OR THE ART OF OPTIMIZING AND REFERENCING YOUR WEBSITE

search-engine-optimization

In the digital age, creating your website becomes necessary to make your business better known and find more customers. To gain visibility on search engines, it is necessary to optimize its content, to properly reference your website. This is the whole principle of SEO. At first glance, it is not simply to be understood. We … Read more

6 ESSENTIAL POINTS FOR A SUCCESSFUL WEBSITE!

creation-site-internet-office

Nowadays, a successful website is a real lever of communication, an essential tool to develop your notoriety, present your services, retain your customers or win new ones … but beware, not all sites are created equal and that would be a big deal. mistake to limit a website to its webdesign! Make your website a … Read more

GOOGLE EIE, DETAILED DATA ON THE URBAN CARBON FOOTPRINT

eie-google

Technology and Environment are not mutually exclusive. Google, which wants to be at the forefront of the fight against global warming, has understood this perfectly by launching EIE (Environmental insights explorer). This free tool, launched in 2018, provides city planners with precise data on the carbon footprint of certain cities. We come back to the … Read more

DATA, AN ESSENTIAL ASSET IN THE FIGHT AGAINST THE COVID-19 PANDEMIC

data-analysis-covid19

2020 will be forever marked by the global Covid-19 pandemic. While science struggles to find the “quick fix” for the moment, another discipline is trying to play a vital role in the detection and diagnosis of the virus, data science. Indeed, data can help better understand and analyze Covid-19 and thus establish action plans to … Read more

WORDPRESS: THE ESSENTIAL CMS FOR THE CREATION OF YOUR WEBSITE

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In the 2.0 era, WordPress (WP) Content Management System has become the go-to open source software for building websites. It dominates the CMS market with almost 40% of websites under its control at the end of 2020. Optimum Circle looks back on this success of the WordPress.org foundation and the strengths of this platform. WordPress, … Read more

SEO, SEA, SEM AND SMO: THE TECHNIQUES FOR A GOOD WEB SEO

smo-social-media

Natural or paid web referencing is necessary to increase the visibility and traffic of your website. Behind this major step, hide various acronyms, such as SEO, SEA, SEM and SMO. Optimum Circle returns to these different SEO techniques and their particularity. We help you see more clearly and activate your visibility levers. SEO: NATURAL WEB … Read more

MONETIZATION OF DATA, A NEW ECONOMY FOR COMPANIES

monetisation-ecommerce

In the digital age, a lot of data is collected by companies. Know that they are valuable and can be leveraged. In 2019, The Business Applications Research Center (BARC) published a survey revealing that monetizing business data is only in its early stages, but is becoming an increasingly explored solution. What is data monetization? The … Read more

THE 4 ESSENTIAL TOOLS TO MONITOR YOUR WEBSITE TRAFFIC

agence web data trafic-web-outil

Taking the time to know and understand your audience and target customers are essential steps in making your website efficient. Analyzing your traffic allows you to measure your visibility, the popularity of your brand and its attractiveness in general. Optimum Circle looks at the 4 essential tools to keep an eye on your website traffic. … Read more