Creating a website is an important step in the creation of your business. But it is also necessary to make it known to increase its visibility. This is the art of webmarketing. Online advertising is one of the best tools. However, it is important to choose the right Internet advertising service. Optimum Circle discusses the advantages of this web marketing technique and the best online advertising services.
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Online advertising, an important way to make your company known
Definition
One of the most essential web marketing techniques is online advertising. It is about promoting your brand, your product or even a service online. You are then visible on different formats, such as computers, smartphones and tablets. An ad is visible on search engines and social networks.
Increase your web traffic
How to increase your web traffic ? This is a question you should ask yourself for the sake of your business. Indeed, it allows you to transform your clicks into customers. Without this, it is difficult to keep your website alive and generate revenue. There are many techniques to increase web traffic, such as SEO or the social networks.
Infinite visibility
Unlike more traditional advertising, such as in newspapers or on television, this has a much higher visibility. Online advertising can easily cross borders. Moreover, on the web, it is easier to have a varied target, or a more targeted audience. Indeed, in general, the algorithms of these online advertising services such as those of Google show users ads based on their searches on the Internet. It is therefore an asset for your advertisement to be visible by a large number and especially by the clientele you are targeting.
The steps to carry out your online advertising campaign
Know your goals
You have to think carefully, to choose your online advertising service well. It can be a magic tool to make your company known, take it to the next level. It would be a shame to miss out. All means are good to gain visibility. It is necessary to know why you want to carry out an online advertising campaign, what are your needs, your objectives.
Know what you are selling or offering
To advertise online, it is imperative to have something to sell or offer. It can be simply for your website, to promote it. Or even for a product, a service.
Allocate a budget
But you must also study the budget you consider necessary, how much you want to invest. In general, the budget allocated is estimated between 1% and 6% of the gross sales of the previous year.
Define the target
To run an effective online advertising campaign, it is necessary to know who you are advertising for. Without this, it is difficult to make the campaign work effectively. It is your customers that make your success or not. You must act for them first, before the search engines. Even if a good referencing is necessary. Define who you are targeting, who they are, what they are looking for and why they would come to your website or buy your product or service. Do not neglect this essential step.
Now that you know how to organize your internet advertising campaign, you must choose an online advertising service, whether it is cost-per-click (CPC) ads or not. CPC is a type of advertising where you only pay for each click on your ad.
The main online advertising services
With the development of the Internet and the perpetual increase in the number of websites, online advertising services have multiplied. It’s supply and demand.
Google Ads
One of the main tools to realize an online advertising campaign is certainly Google Ads. It is simply a service of Google, the leading search engine. And being visible on search engines such as Google is a big advantage for you. It is the best way to get known, to gain web traffic. Your ad can be displayed on Google right when someone is looking for the products and services you offer. This can help convert users into customers. These same ads redirect them to your website. In addition, they can also contain your information such as phone number. And if you have a store, Google helps them to know where it is located geographically. The advantage of Google Ads, is that it can be accessible to all types of budgets, whether they are high…or not.
Know that social networks are very present in online advertising. Most of them offer a service that fulfills this function.
Online ads are also very present on social networks. And these are very popular. This potentially increases your visibility. Its advertising service is Facebook Ads. The advantage is that it is very easy to handle thanks to its simple and self-service tools. Facebook is one of the social networks with the most users. This social network has a very large reach and is used by more than 2 billion people per month. In addition, with just a few clicks you can create your ad and distribute it immediately on Facebook, Instagram, Audience Network and Messenger. The ad manager can also help you and suggest campaigns by objective. It also does the work of optimization and performance improvement for you.
As far as Twitter is concerned, there are different types of ads. You can find sponsored tweets, sponsored accounts and sponsored trends. They are clearly identified with an icon that indicates the sponsorship. Moreover, on these tweets, users can interact in the same way as the more classic ones. Your subscribers have the possibility to know your name associated with this content. Of course, you must have a twitter account. From there, you can launch a campaign via ads.twitter.com. Twitter is good for B2B companies or in the web world. Also note that the social network has about 353 million users today.
Next is the social network for professionals, LinkedIn. It is advertised for businesses of all sizes. More than 690 million active professionals use LinkedIn. You can then target according to the position, function, sector of activity or many other criteria. Like Facebook for example, its use is very fluid and intuitive. You can create ads easily and in a few clicks. Any type of budget is possible. It is therefore possible to start slowly before eventually investing more. You can also reach your prospects in the LinkedIn messaging and generate leads in just a few minutes.
One of the most popular social networks in recent years is surely Instagram. Useful for targeting younger adults. It is the visual that is important here. You can then present your products and services in the most beautiful and original way. It is therefore necessary to stand out and work on this same visual. It is important to know, that 90% of Instagram users are subscribed to a business account. Two thirds say they can interact with brands through this social network. And 50% are more interested in a brand when they see ads for it on Instagram.
There are many types of online advertisements. You can find for example, Google Adsense, contextual ads, the blogs, emailing or behavioral advertising.
Advertising is a real gold mine for companies. Even if it can represent a cost, this webmarketing technique is very useful to gain visibility and increase your traffic. But you must already know your objectives, your target or the budget you want to invest. And the web is full of online advertising services, like Google Ads, Facebook or Instagram. Take the time to think about this campaign, strategy. It can be very beneficial to develop your business and its image. So think about it. Alternatively, web agencies can help you improve your visibility.
Three ideas to remember
What is the benefit of online advertising for your business?
Online advertising is a very common web marketing technique. It is very advantageous to increase the traffic of your website, convert it into customers. As well as to gain visibility. The possibilities are immense, you can be known by a very large number of people, because the Internet has no borders.
What are the steps to achieve a good advertising campaign?
To run an effective advertising campaign, it is important to follow certain steps. You need to know why you are doing this and what your objectives are. In addition, you need to determine your target, who the online advertising campaign is aimed at. And finally, it is important to define the budget you want to allocate to this campaign.
What are the main online advertising services?
There are many online advertising services. You can find Google Ads, the main advertising tool of Google. This allows you to be particularly visible on the search engine. There are also the services of social networks, such as Facebook, Twitter, LinkedIn and Instagram.