Explore an exclusive interview and three podcasts (in french) specially designed for creative minds in Normandy, seeking to harness the power of their passion to build a thriving business. Dive into captivating discussions held in Caen, and practical tips to immediately integrate into your business. Immerse yourself in the world of creative entrepreneurs in the Normandy region and learn how to maximize your business potential with our exclusive content.
Explore topics surrounding our digital agency. Every week, we share insightful information about our approach to the digital world. This blog is a treasure trove of information for anyone curious about web-related issues, communication, and referencement.
The Rise of AI Search Engines and Its Consequences The rise of conversational search engines like Perplexity, ChatGPT, and Mistral is transforming the way we find information. By 2025, they are already capturing a growing share of the market and quickly gaining users’ trust by providing clear, instant, and context-aware answers. According to Forrester, … Lire la suite
Artificial intelligence (AI) is evolving at a rapid pace, transforming both our personal and professional habits. While ChatGPT currently dominates the market, new solutions are emerging and deserve your attention. Here are three free alternatives that stand out either for their origin (France, China) or for their more ethical and eco-friendly approach. Mistral: The Impressive … Lire la suite
Acting on Google’s associated searches, another tool of the world’s most-used search engine. This can be a real asset to improve your positioning in Google Search Console, as well as to gain a competitive advantage. What are associated searches? Last time, we talked about Google Suggest, a Google tool that directly acts in the search … Lire la suite
Find numerous tips through our social media channels. Facebook, Twitter, Instagram, TikTok, and LinkedIn offer immense potential for your brand. Our expertise is here to guide you in developing, deploying, and optimizing your advertising strategy on social media. Whether your goals are acquiring new customers or retaining current ones, our expertise in social advertising encompasses the specificities of each platform to design a personalized strategy that meets your business needs. Optimum is here to help you navigate through the web jungle.
Discover numerous current topics to help you better understand digital issues and provide you with tips for developing your business online. As specialists in SEO, paid advertising, content, and data analysis, our agency informs you about the latest developments and innovations in the field of digital acquisition.
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