Related searches influence the clickable blue links on Google.

Acting on Google’s associated searches, another tool of the world’s most-used search engine. This can be a real asset to improve your positioning in Google Search Console, as well as to gain a competitive advantage.

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What are associated searches?

Last time, we talked about Google Suggest, a Google tool that directly acts in the search bar to suggest possible searches based on the terms typed by the user. So, the two should not be confused. But then, what are associated searches?

These are other searches generated based on the original search through a program; they are located at the very bottom of the SERP (Google’s search results page).

They can help users by suggesting other terms related to the first one to refine the user’s search and offer less vague results.

The difference in related searches on mobile.

Related searches on mobile are different from those on a computer. It’s not that their functionality changes; rather, it’s the display that differs. Indeed, if the user clicks on one of Google’s suggestions, then on a site, and then goes back, the suggestions will now appear under the link of the website they visited.

The criteria for related searches.

What are related searches based on?

Popular associations for the query: Google highlights popular searches among other users based on your query.
Your search history: You may not have the same search suggestions as another user due to searches you’ve already made.
Geographical location: Results will also vary depending on the geographical location of users.
Provided context: Based on recent events, news, etc., search suggestions will differ now and in the future.

The importance of related searches within an SEO strategy

What advantages can there be in focusing on related searches as part of a better SEO strategy?

Understanding user intent

By typing in the name of your business or even the industry you belong to, for example, you can check related searches to better understand the motivations and intentions of users whose searches might lead them to your website!

Keyword exploitation

Identify keywords associated with your business and build a strong SEO strategy around them. Position yourself on these keywords—Google itself shows you which are relevant. This is an opportunity to seize!

A competitive advantage

They can also help you position yourself ahead of the competition. Indeed, consider not only looking at those related to your business but also those of your competitors. This will allow you to stay ahead by positioning yourself on these keywords.

Like Google Suggest, related searches are a true goldmine of information on user search intent and for finding keywords to implement impactful and effective SEO. It’s essential to pay attention to these tools to avoid falling behind!

Three key takeaways

What are related searches?

Not to be confused with Google Suggest, which shows search suggestions as you start typing in the search bar, related searches are found at the bottom of the SERP and are there to help the user refine their search.

What criteria are they based on?

They are based on criteria such as the user’s history, popular associations for the entered terms, context, and geographical location.

What is the advantage of this tool?

The advantage of focusing on this Google feature is the ability to establish or strengthen your SEO strategy through understanding user intent, along with the valuable source of keywords it provides.

OPTIMUM CIRCLE » WEB ANALYTICS » ASSOCIATED SEARCHES: ACT ON CLICKABLE BLUE LINKS GOOGLE