THE CARBON FOOTPRINT OF A WEBSITE

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The advent of digital technology has transformed our way of interacting with the world, but this revolution is not without environmental consequences. The carbon footprint of a website thus emerges as a key indicator, highlighting the ecological impact of using these online platforms. As society increasingly embraces digital transition, understanding this carbon footprint becomes imperative. … Lire la suite

MAINTENANCE : WHY IS IT INDISPENSABLE ?

It’s very beneficial to perform maintenance on a website. This allows for sorting and cleaning up. It also helps keep a website clean and stable. Optimum Circle discusses with you the various reasons for implementing regular maintenance on your website. What is website maintenance ? Website maintenance involves regularly maintaining your website. The site (or … Lire la suite

10 TECHNIQUES TO INCREASE YOUR WEBSITE TRAFFIC

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How to increase your website traffic ? That’s the crucial question you need to ask yourself. A good ranking on search engines is essential, but it’s a long-term strategy. Optimum Circle is here to emphasize the importance of your website traffic and the various techniques to increase it. What is the importance of web traffic … Lire la suite

OWASP TOP 10 PROJECT: CYBER SECURITY POINTS RANKING FOR YOUR COMPANY

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All developers and web application development companies with cybersecurity knowledge should be aware of OWASP. It is above all a community whose primary vocation is to help improve the security of software and web applications. Optimum Circle takes a look back at OWASP’s “Top 10” project, the cybersecurity score ranking for your business. Founded in … Lire la suite

GOOGLE EIE, DETAILED DATA ON THE URBAN CARBON FOOTPRINT

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Technology and Environment are not mutually exclusive. Google, which wants to be at the forefront of the fight against global warming, has understood this perfectly by launching EIE (Environmental insights explorer). This free tool, launched in 2018, provides city planners with precise data on the carbon footprint of certain cities. We come back to the … Lire la suite

DATA, AN ESSENTIAL ASSET IN THE FIGHT AGAINST THE COVID-19 PANDEMIC

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2020 will be forever marked by the global Covid-19 pandemic. While science struggles to find the “quick fix” for the moment, another discipline is trying to play a vital role in the detection and diagnosis of the virus, data science. Indeed, data can help better understand and analyze Covid-19 and thus establish action plans to … Lire la suite

CORE WEB VITALS OR ESSENTIAL WEB SIGNALS

Since mid-June 2021, Google has added three additional indicators to rank websites on its search engine. The goal ? Improve the user experience through adequate and relevant research results. For this, Google regularly updates its ranking algorithms. At Optimum Circle, we have already discussed some ranking criteria. These are what we can call the core … Lire la suite

MONETIZATION OF DATA, A NEW ECONOMY FOR COMPANIES

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In the digital age, a lot of data is collected by companies. Know that they are valuable and can be leveraged. In 2019, The Business Applications Research Center (BARC) published a survey revealing that monetizing business data is only in its early stages, but is becoming an increasingly explored solution. What is data monetization? The … Lire la suite

THE 4 ESSENTIAL TOOLS TO MONITOR YOUR WEBSITE TRAFFIC

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Taking the time to know and understand your audience and target customers are essential steps in making your website efficient. Analyzing your traffic allows you to measure your visibility, the popularity of your brand and its attractiveness in general. Optimum Circle looks at the 4 essential tools to keep an eye on your website traffic. … Lire la suite