DATA, AN ESSENTIAL ASSET IN THE FIGHT AGAINST THE COVID-19 PANDEMIC

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2020 will be forever marked by the global Covid-19 pandemic. While science struggles to find the “quick fix” for the moment, another discipline is trying to play a vital role in the detection and diagnosis of the virus, data science. Indeed, data can help better understand and analyze Covid-19 and thus establish action plans to … Read more

MONETIZATION OF DATA, A NEW ECONOMY FOR COMPANIES

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In the digital age, a lot of data is collected by companies. Know that they are valuable and can be leveraged. In 2019, The Business Applications Research Center (BARC) published a survey revealing that monetizing business data is only in its early stages, but is becoming an increasingly explored solution. What is data monetization? The … Read more

THE 4 ESSENTIAL TOOLS TO MONITOR YOUR WEBSITE TRAFFIC

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Taking the time to know and understand your audience and target customers are essential steps in making your website efficient. Analyzing your traffic allows you to measure your visibility, the popularity of your brand and its attractiveness in general. Optimum Circle looks at the 4 essential tools to keep an eye on your website traffic. … Read more