Web Analytics, or data science, is a discipline that enables a business to explore and analyze raw data to solve complex business analytical problems.
It has boomed across all industries as humanity generates more and more data. This is because a lot of emerging technologies generate data. (Example: connected objects, social networks, smartphones, etc.)
It allows the user to gain insight into the data and thus uncover complex trends and behaviors. Having access to this data therefore allows the user to know what catches the attention of people who come to their site and therefore, depending on that, produce such and such a thing.
To make sense of raw data, Web Analytics have skills in data engineering, mathematics, computer science… These skills therefore allow them to acquire a large set of raw data and really get the most important and essential out of it. each.
Along with data science, we also have the emergence of artificial intelligence which is used a lot by data scientists. They use it to create models and make predictions using algorithms and various techniques.
All developers and web application development companies with cybersecurity knowledge should be aware of OWASP. It is above all a community whose primary vocation is to help improve the security of software and web applications. Optimum Circle takes a look back at OWASP’s “Top 10” project, the cybersecurity score ranking for your business. Founded in … Read more
Technology and Environment are not mutually exclusive. Google, which wants to be at the forefront of the fight against global warming, has understood this perfectly by launching EIE (Environmental insights explorer). This free tool, launched in 2018, provides city planners with precise data on the carbon footprint of certain cities. We come back to the … Read more
2020 will be forever marked by the global Covid-19 pandemic. While science struggles to find the “quick fix” for the moment, another discipline is trying to play a vital role in the detection and diagnosis of the virus, data science. Indeed, data can help better understand and analyze Covid-19 and thus establish action plans to … Read more
In the digital age, a lot of data is collected by companies. Know that they are valuable and can be leveraged. In 2019, The Business Applications Research Center (BARC) published a survey revealing that monetizing business data is only in its early stages, but is becoming an increasingly explored solution. What is data monetization? The … Read more
Taking the time to know and understand your audience and target customers are essential steps in making your website efficient. Analyzing your traffic allows you to measure your visibility, the popularity of your brand and its attractiveness in general. Optimum Circle looks at the 4 essential tools to keep an eye on your website traffic. … Read more
