SOCIAL NETWORKS AND WEBMARKETING

webmarketing

In the age of the Internet, web marketing has become an essential strategy to develop your business. Entrepreneurs have had to adapt to this environment and these new digital marketing techniques. Among them, social networks, an essential lever to make your company known. Optimum Circle goes over the different techniques and challenges for your website. … Read more

SEO, OR THE ART OF OPTIMIZING AND REFERENCING YOUR WEBSITE

search-engine-optimization

In the digital age, creating your website becomes necessary to make your business better known and find more customers. To gain visibility on search engines, it is necessary to optimize its content, to properly reference your website. This is the whole principle of SEO. At first glance, it is not simply to be understood. We … Read more

DATA, AN ESSENTIAL ASSET IN THE FIGHT AGAINST THE COVID-19 PANDEMIC

data-analysis-covid19

2020 will be forever marked by the global Covid-19 pandemic. While science struggles to find the “quick fix” for the moment, another discipline is trying to play a vital role in the detection and diagnosis of the virus, data science. Indeed, data can help better understand and analyze Covid-19 and thus establish action plans to … Read more

THE AIDS PLAN OF FRANCE NUM, OR HOW TO HELP VSEs AND SMEs IN THEIR DIGITAL TRANSFORMATION

The state has launched a new stimulus plan for digital transformation. The Aids Plan France Num. Enough to help you develop your business thanks to digital technology. Optimum Circle looks back for you on the France Num initiative and its advantages for small and medium-sized businesses. Support VSEs / SMEs in their digital development In … Read more

NFT, THE CRYPTO-ART FOR A DIGITAL INTELLECTUAL GUARANTEE

The world of art and the web now form an essential duo. NFT (non-fungible token), a crypto-art, quickly became the benchmark for authenticating digital works and guaranteeing them intellectual property. Optimum Circle returns for you to NFT, the cryptocurrency which has revolutionized the art world. What is Non Fungible Token ? The NFT (non-fungible token) … Read more

WEBMARKETING: ALL ABOUT INBOUND MARKETING

reseaux-sociaux

Are you looking to convert your visitors into customers ? Then inbound marketing is for you. It is a content creation strategy which helps to attract visitors to your website and blog. Today, Optimum Circle’s article deals with inbound marketing and its relevance for your business. What is inbound marketing? Its definition In English, « … Read more

10 ESSENTIAL STEPS TO SUCCEEDING YOUR LANDING PAGE

landing-page

The landing page is an essential web marketing tool in digital strategies and inbound marketing. This is one of the most effective ways to get leads. But for it to be effective, there are a number of things to follow. The Optimum Circle agency explains everything you need to know about the landing page! What … Read more

ONLINE ADVERTISING, OR HOW TO INCREASE YOUR VISIBILITY!

publicite-en-ligne

Creating a website is an important step in the creation of your business. But it is also necessary to make it known to increase its visibility. This is the art of webmarketing. Online advertising is one of the best tools. However, it is important to choose the right Internet advertising service. Optimum Circle discusses the … Read more

SEO, SEA, SEM AND SMO: THE TECHNIQUES FOR A GOOD WEB SEO

smo-social-media

Natural or paid web referencing is necessary to increase the visibility and traffic of your website. Behind this major step, hide various acronyms, such as SEO, SEA, SEM and SMO. Optimum Circle returns to these different SEO techniques and their particularity. We help you see more clearly and activate your visibility levers. SEO: NATURAL WEB … Read more

MONETIZATION OF DATA, A NEW ECONOMY FOR COMPANIES

monetisation-ecommerce

In the digital age, a lot of data is collected by companies. Know that they are valuable and can be leveraged. In 2019, The Business Applications Research Center (BARC) published a survey revealing that monetizing business data is only in its early stages, but is becoming an increasingly explored solution. What is data monetization? The … Read more

THE 4 ESSENTIAL TOOLS TO MONITOR YOUR WEBSITE TRAFFIC

agence web data trafic-web-outil

Taking the time to know and understand your audience and target customers are essential steps in making your website efficient. Analyzing your traffic allows you to measure your visibility, the popularity of your brand and its attractiveness in general. Optimum Circle looks at the 4 essential tools to keep an eye on your website traffic. … Read more