SEO, OR THE ART OF OPTIMIZING AND REFERENCING YOUR WEBSITE

In the digital age, creating your website becomes necessary to make your business better known and find more customers. To gain visibility on search engines, it is necessary to optimize its content, to properly reference your website. This is the whole principle of SEO. At first glance, it is not simply to be understood. We will come back to the basics of SEO and its usefulness.

SEO (Search Engine Optimization), or natural referencing in French, is the optimization of the visibility of a website on search engines. Its different techniques allow you to make your website visible on search engines and especially on Google. To be well referenced, you must appear on the first page of these search engines. This is one of the goals when you create your site and you want to reach a certain clientele. But this is not enough. Indeed, being on the first page does not necessarily guarantee that we will click on it. It is also necessary to optimize its content, to gain traffic. This is a key factor for its indexing and positioning.

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To make your website visible, it is necessary to understand how search engines reference your website. And so write your function taking this into account and adapting them with SEO techniques. But that does not mean that you have to lose quality and only write to gain this visibility. It is necessary to keep your paw. Writing well-referenced content is not incompatible with quality, unique writing. In addition, Google also takes this into account when ranking sites.

Properly referencing your website: the steps to know

As far as SEO techniques are concerned, there is first of all the “title” tag. This is an essential step in SEO. It describes the content of a web page, even if this tag is not directly visible on a page of a website. But you are used to seeing it. On a search engine, when you make a request, it is simply the title in blue where is the link to access the web page. It is therefore the first thing you see before accessing the content.

Then you have to fill in the “description” meta tag. This allows you to add a description of an indexed page where you can add keywords to it. This provides information about the content of the page to search engines. It is therefore important to work it well because like the “title” tag, it is present in the result pages, below the title and link. This therefore helps Internet users to have information on the content and therefore influence to click or not.

Next comes the “h1 to h6” tags. Present in number of 6, these tags allow the hierarchy of the content. They are used during web writing to indicate titles, subtitles, lines of argument, etc. This allows search engines to prioritize the web page, but also its quality. You must therefore use keywords, while remaining clear, and without writing blocks, to make the best understanding of the document.

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Fourth step of SEO, the “alt” attribute of images. Google only analyzes words. The “alt” attribute of images therefore informs it about the content of the image. The keywords present are therefore taken into account in the positioning on search engines. Do not neglect the images and do not forget to add an optimum description for the web. This generates traffic and helps to better interpret the content of the page.

Last technique to reference your website, and not least, define the keywords. This therefore concerns all of these steps and your SEO. When Google analyzes this, each word is thus analyzed in order to establish the most present keywords on a given url. You have to think, write your web content with the use of keywords. You should therefore not neglect them and pay close attention to the words you are going to write, depending on your activity.

WordPress, a tool as rich as it is useful for referencing your website

Creating and referencing your website are not necessarily simple things. To facilitate this, there are content management systems, CMS (Content Management System). WordPress is the world leader in CMS. According to Kinsta, 37% of websites use it. In addition, it is free and it is possible to install, always for free, thousands of tools. These plugins will allow you to optimize your content. Among them, All-in-one SEO Pack, one of the most downloaded. Rich in features, it allows you to intervene in the different stages of your SEO, such as the title or the meta description. Another example is Yoast, an all-in-one extension that includes many functions for SEO of your site. With in particular the technical optimization of your content or advice for web writing, as well as the optimization of “title” tags. WordPress is therefore a content management system that is as rich as it is useful for achieving your SEO. It alone is not enough, but its various plugins to download will therefore make your SEO process much easier and faster.

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WordPress and SEO therefore form a perfect alloy to have well-referenced web content and gain visibility, and thus increase your clientele. Natural referencing techniques therefore seem as clear as necessary. This is the art of SEO.

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Three ideas to remember

SEO (Search Engine Optimization), or natural referencing is French is the optimization of the visibility of a website on search engines. Its different techniques allow you to make your website visible on search engines. But you also have to optimize your content to gain traffic. But well-referenced and quality content are not incompatible.

As far as SEO techniques are concerned, there is first of all the “title” tag, which describes the content of a web page. Then the meta “description” tag, which allows you to add a description of an indexed page and the “h1 to h6” tags, allow the hierarchy of the content. Then the “alt” attribute of images, which informs Google about the content of the image. And finally define the keywords.

To simplify your SEO process, there are CMS (Content Management System). The best known is WordPress, used by 37% of websites worldwide. This CMS offers many plugins related to natural referencing, such as All-in-one SEO Pack, to intervene on the different stages of your referencing. Or, Yoast, an all-in-one extension that includes many functions.

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