SEO

In the world of SEO, (Search Engine Optimization) referencing is the action of referencing. That is, placing your website on the first page of search engines and possibly in the top results of that page.

SEO is essential for any website. Indeed, without SEO, your website will not make any impression, no visitor will come over it. In the end, it won’t be of much use to you. There are a few tips to help your site rank well on Google:

• Find the right keywords on which we can position ourselves. There is upstream work done, especially at the persona level. These are the targets of potential customers for your business. You have to choose words that go with their needs / wants.
• Follow the SERP daily. This is the search engine results page. By consulting it daily you will know how Google presents you, which is why you must have keywords that are in agreement with your site and with the persona you are targeting.
• Create qualitative and relevant content. Creating content in quantity will be useless if quality and relevance do not follow. By creating good content, it will initially be qualitative, but especially if it is adapted to your target. If your content evokes something to your target, they will be able to share your content and therefore your site will go viral.
• Introduce structured data to your website. Integrating this data into your website allows a better search experience for Internet users. There are many advantages to be gained from the introduction of this data: increase in visibility, boost click-through rate or even increase conversions.
• Optimize the loading speed of your website. Optimizing loading time is one of the criteria that Google takes into account when referencing a website. This helps to limit loading errors, the bounce rate and a low number of pages visited.

If you want to get a good SEO, do not hesitate to contact us, we will be happy to help you!