These are SEO techniques that aim to favorably position a website, mobile app, or practical point-of-sale information in the results pages of Google and other engines responding to a local query. This optimizes your company's position on these same search engines.
Making an effective local SEO strategy can inevitably benefit you. Internet users who search for you can become your new customers. It is a powerful vector of visibility for companies with a clientele in a specific geographical area. And you don't even need a website for that.
Local SEO is full of equally advantageous techniques. Among them, the listing on Google My Business, geolocalized content and keywords, presence on online directories, customer reviews and finally having a responsive site, adapted for mobiles, sources of most geolocalized searches.
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