SOCIAL NETWORKS AND WEBMARKETING

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In the age of the Internet, web marketing has become an essential strategy to develop your business. Entrepreneurs have had to adapt to this environment and these new digital marketing techniques. Among them, social networks, an essential lever to make your company known. Optimum Circle goes over the different techniques and challenges for your website. … Lire la suite

SEO, OR THE ART OF OPTIMIZING AND REFERENCING YOUR WEBSITE

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In the digital age, creating your website becomes necessary to make your business better known and find more customers. To gain visibility on search engines, it is necessary to optimize its content, to properly reference your website. This is the whole principle of SEO. At first glance, it is not simply to be understood. We … Lire la suite

6 ESSENTIAL POINTS FOR A SUCCESSFUL WEBSITE!

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Nowadays, a successful website is a real lever of communication, an essential tool to develop your notoriety, present your services, retain your customers or win new ones … but beware, not all sites are created equal and that would be a big deal. mistake to limit a website to its webdesign! Make your website a … Lire la suite

THE AIDS PLAN OF FRANCE NUM, OR HOW TO HELP VSEs AND SMEs IN THEIR DIGITAL TRANSFORMATION

The state has launched a new stimulus plan for digital transformation. The Aids Plan France Num. Enough to help you develop your business thanks to digital technology. Optimum Circle looks back for you on the France Num initiative and its advantages for small and medium-sized businesses. Support VSEs / SMEs in their digital development In … Lire la suite

WEBMARKETING: ALL ABOUT INBOUND MARKETING

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Are you looking to convert your visitors into customers ? Then inbound marketing is for you. It is a content creation strategy which helps to attract visitors to your website and blog. Today, Optimum Circle’s article deals with inbound marketing and its relevance for your business. What is inbound marketing? Its definition In English, « … Lire la suite

EMAIL MARKETING: THE INEVITABLE TREND IN WEBMARKETING

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Email marketing is a new trend that continues to grow in popularity with businesses. Thanks to this evolution, you can plan in advance when to send your email, to which database. The Optimum Circle agency has decided to come back to this tool and reveal everything there is to know! How is email marketing defined? … Lire la suite

10 ESSENTIAL STEPS TO SUCCEEDING YOUR LANDING PAGE

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The landing page is an essential web marketing tool in digital strategies and inbound marketing. This is one of the most effective ways to get leads. But for it to be effective, there are a number of things to follow. The Optimum Circle agency explains everything you need to know about the landing page! What … Lire la suite

ONLINE ADVERTISING, OR HOW TO INCREASE YOUR VISIBILITY!

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Creating a website is an important step in the creation of your business. But it is also necessary to make it known to increase its visibility. This is the art of webmarketing. Online advertising is one of the best tools. However, it is important to choose the right Internet advertising service. Optimum Circle discusses the … Lire la suite

SEO, SEA, SEM AND SMO: THE TECHNIQUES FOR A GOOD WEB SEO

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Natural or paid web referencing is necessary to increase the visibility and traffic of your website. Behind this major step, hide various acronyms, such as SEO, SEA, SEM and SMO. Optimum Circle returns to these different SEO techniques and their particularity. We help you see more clearly and activate your visibility levers. SEO: NATURAL WEB … Lire la suite

YOUTUBE AND SEO: THE TECHNIQUES OF GOOD VIDEO SEO

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In the internet age, there are many tools to properly reference and develop your website. Among them, and not least, Youtube, the famous video platform from Google. Often overlooked in SEO strategies, the number one video hosting site is the second largest search engine in the world. Optimum Circle returns to the techniques of video … Lire la suite

THE 4 ESSENTIAL TOOLS TO MONITOR YOUR WEBSITE TRAFFIC

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Taking the time to know and understand your audience and target customers are essential steps in making your website efficient. Analyzing your traffic allows you to measure your visibility, the popularity of your brand and its attractiveness in general. Optimum Circle looks at the 4 essential tools to keep an eye on your website traffic. … Lire la suite