E-commerce websites have multiplied in recent years. Shopify, a leader in the field, simplifies their creation. The CMS also offers natural SEO solutions, but it is by no means a substitute for a genuine SEO expert. Optimum Circle explores Shopify SEO, the trending solution for e-commerce, and its limitations.

Shopify, the E-commerce Website Creation Platform

Shopify is a Canadian e-commerce website creation platform founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake. The site allows hosting of online stores and provides a multitude of tools to animate them. In recent years, Shopify has become a reference for e-commerce businesses. It’s a user-friendly platform. Similar to WordPress, the number one CMS in the world, or Wix, Shopify enables users to create their own e-commerce websites. That’s why over a million businesses have chosen this solution.

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CMS platforms are increasingly common on the internet. They have become the essential solution for creating websites. It remains a good idea for a cost-effective website. However, some prefer to enlist specialized web agencies for website creation. Despite the numerous tools available on Shopify, a professional does not possess the same expertise as an average person. It’s an art, and the web expert is the artist. Moreover, the goal is to stand out from other sites. Therefore, the web agency is there to achieve this objective.

SEO on Shopify : A Major Step to Make Your E-commerce Thrive

If creating your e-commerce site is an important step, keeping it alive is crucial. This is where SEO, or search engine optimization, comes into play. It’s about optimizing the visibility of a website on search engines. Well-mastered SEO should ensure high rankings on search engines to be visible to internet users. Good visibility often translates to web traffic. This traffic can quickly turn into customers, which is essential for any respectable online business. There are two types of SEO : organic SEO and paid SEO called SEA. Two options are available to you : hiring an SEO expert or doing it yourself. But you must be sure to master SEO techniques well. This is where Shopify comes in.

The SEO Tools on Shopify

The Canadian platform not only allows you to create your e-commerce site but also to better optimize it thanks to a number of tools in place. This is partly influenced by the theme you choose, which helps optimize your online business.

The CMS notably offers the possibility to improve titles. Shopify requires filling in a title, the H1 tag. The same goes for H2, H3, and subsequent tags. In SEO, there are 6 of them. The goal is to indicate titles, subtitles, main points, etc. This allows search engines to prioritize the web page and assess its quality. Additionally, tags can help customers find your product through online store searches. This step involves keyword research. You can also optimize your site using the Alt attribute for images. This is essential for SEO, especially for e-commerce. Again, keyword research is key here. Do not overlook this step. Indeed, images are persuasive and should catch the eye to convince the user to make a purchase. You can find many other options, such as tags for product descriptions or other pages on your site.

The Achilles' Heel : Translation

One of Shopify’s limitations lies in translation if you want to have a multilingual site. Indeed, it’s not always of high quality, which can penalize your SEO. That’s why it’s possible to download a plugin like Weglot. It offers automatic translation of your site using machine learning tools. Additionally, many plugins, also called Apps, help optimize the SEO of your online store. The most well-known is probably Plug in SEO. It analyzes the pages of your Shopify site and presents you with points for improving your SEO. You can also find SEMrush, which helps you improve your organic search ranking.

Creating a website, especially an e-commerce site, is one thing; keeping it alive and thriving is another. This is where the art of SEO comes in. Shopify offers many tools to optimize your website. However, it’s not a simple task. Even with the best tools available, you need to know how to use them effectively. This is where an SEO expert comes in. They can advise you and provide customized solutions. Shopify is a viable solution for creating your e-commerce site if you have limited resources. But the platform also has its limitations. While creating a website is within reach for everyone, creating a high-performing e-commerce site that is finely optimized for search engines is a profession.

Three ideas to remember

What is Shopify ?

Shopify is a CMS, a Canadian platform created in 2006 that allows the creation of e-commerce websites. It has become one of the most popular solutions among e-commerce businesses in recent years. More than a million companies use it.

What is the purpose of good SEO ?

After creating your e-commerce site, it needs to thrive, allowing it to stand out through natural referencing. By optimizing your website, you can be more visible on search engines and turn your clicks into potential customers.

What are the SEO tools on Shopify ?

Shopify offers numerous tools to enhance your SEO, such as title tags or Alt tags for images. You can also find several plugins like Weglot, Plug in SEO, or SEMrush.