Nowadays, a successful website is a real lever of communication, an essential tool to develop your notoriety, present your services, retain your customers or win new ones … but beware, not all sites are created equal and that would be a big deal. mistake to limit a website to its webdesign!
Realize that for a successful website, many quality criteria must be defined and measured:
- A reliable and robust site
- 100% responsive site (PC, tablet, laptop)
- A web design in your image
- Rich and targeted content
- Search engine optimized content (SEO)
- Regular and detailed analysis
Let’s be honest, the vast majority of websites fail to get their audience off the ground, have no strategies to generate rich content and ultimately remain invisible on the web …
Be clear and specific about what you hope to achieve with your site before you begin. What are your visitors supposed to do on your site? This can be for example buying on your e-shop, subscribing to your newsletter, finding your address / contact, etc … Thus, if you are for example a carpenter craftsman, the main objective will be the promotion of your achievements and making contact via a form for future quotes.
You have the right to be inspired by other websites! Feel free to take a look at the sample sites and write down what you like.
Create a sitemap before you start building your site. Think about what subpages you will need, and where you want to place which content. It’s a bit “old school” but unfortunately you have to take a paper and a pencil to carry out this plan. Not very modern but very efficient!
Have a visible website!
To promote your business and find customers on the web, social networks have become essential.
But with all the existing platforms and all the possibilities they offer, it’s easy to get lost …
Social networks are a pillar in any marketing strategy.
If your business is struggling to take off across multiple platforms, now is the time to identify the issues and take action.
Don’t be cheap, invest in a domain name, get support. You will get a personalized domain name and you will not have any forced advertising on your site. It is a pledge of seriousness and professionalism.
With Optimum Circle, we support you in all stages of your development and sustainability of your activity on the web. Remember, it is up to you to get involved in the program that I am suggesting to get results! Your influence is our influence.
Results of the LinkedIn survey “What are the most important points for a successful website?” »Conducted with my network:
- Modern and quality design 41%
- Information rich content 24%
- 100% responsive site 23%
- Google referencing (SEO) 12%
It is obvious that a successful site absolutely has to perform in all four areas and many others such as security for example. But it is interesting to note that design is a guarantee of quality for most of our customers.
Do you want to know more about website creation or take a WordPress training? Do not hesitate to contact us now!
Three ideas to remember
What are the criteria for having a successful website?
To succeed in your website, you must first meet a certain number of quality criteria. You need a reliable and robust and 100% responsive site (PC, tablet, laptop). It is also important to have a web design in your image. The content should be rich and targeted, as well as search engine optimized (SEO). And finally there needs to be a regular and detailed analysis.
What is the strategy to operate to take off the traffic of your site?
To get your website off the ground, you need to establish an adequate and effective strategy. Be clear and specific about what you hope to achieve. You must ask yourself what are your visitors supposed to do on your site. You can also draw inspiration from other sites, although you have to keep your DNA. It is better to create a map of your site, and think about what subpages you will need, and where you want to place what content.
How to make your website visible?
To make yourself known and gain customers, you can bet on social networks, such as Linkedln, Facebook and Twitter. Social networks are a pillar in any marketing strategy. Invest in a personalized domain name, get support. So you won't have any forced advertising on your site.