Creation of a Shopify E-Commerce site for Avani
The company
Avani is an ethical and innovative fashion brand that reimagines how we approach our wardrobes. By offering clever, modular, and elegant clothing, the brand encourages its customers to consume less but better. Each piece is designed to transform throughout the day and adapt to different needs: worn with jeans during the day or paired with heels in the evening, it suits every style. Avani promotes sustainable, responsible fashion without compromising on elegance.
The problem
Delphine, the founder of Avani, wanted to strengthen her brand’s online presence in order to reach a wider audience and convert interest in her creations into actual sales. The existing WordPress showcase site did not provide a smooth shopping experience nor did it fully reflect the brand’s identity. She also faced technical limitations in managing her product catalog, inventory, and orders. While building a high-performing online store, it was crucial to preserve the existing SEO performance to avoid starting from scratch.
The solution
We supported Delphine in creating an e-commerce site on Shopify, tailored to meet her business goals while respecting Avani’s visual identity. This new website highlights each piece of the collection with a clean and immersive design that showcases the brand’s values and the modularity of its products. The purchase journey was optimized to provide a smooth and intuitive experience, from product discovery to checkout. At the same time, we managed the full migration from WordPress, ensuring traffic continuity through precise technical and SEO work. Today, the new site serves as a powerful growth driver for Avani, offering the brand a professional and efficient showcase that lives up to its ambitions.
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Parfum des îles
Sale of perfumes and eaux de toilette, based in Martinique
