Maintenance and SEO optimization of Minérasève's WordPress website
The Company
Flowers N Things is a company specialized in creating personalized floral arrangements for all of life’s occasions. Whether it’s a wedding, a funeral, a celebration or a seasonal event, each composition is thoughtfully crafted based on the client’s tastes and expectations. The brand stands out for its creativity, stylistic versatility and commitment to personalized customer service. Every floral arrangement is designed to convey emotion, mark a special moment or enhance a space, with careful attention to flower quality and overall aesthetic.
The problem
Despite being recognized for the quality of its floral creations, Flowers N Things did not yet have an online store, which limited its ability to grow beyond its local network. The company needed an attractive and user-friendly e-commerce platform to showcase its full catalog in an elegant and accessible way, while offering a smooth shopping experience. The goal was also to boost sales through an effective advertising acquisition strategy.
The solution
We supported Willem in creating a Shopify e-commerce site designed to visually highlight each floral arrangement, simplify navigation and make the ordering process intuitive. The design was carefully crafted to reflect the brand’s poetic and refined universe while showcasing the diversity of available products.
At the same time, we launched a strong advertising strategy with targeted ad campaigns aimed at quickly generating qualified traffic and driving conversions. This combination of an optimized website and active acquisition enabled Flowers N Things to significantly increase its revenue while establishing a strong and inspiring online presence in the floral industry.
